AAA - Emma / Expect Something More - (2014) :60 (USA) - regional

The Auto Club Group debuted its first-ever Super Bowl ad. This heartwarming spot was aired regionally across Detroit, Orlando and Tampa Markets.

The 60-second spot – set to air before, during and after the big game – launched a new campaign for the brand, titled, “Expect Something More.”

It’s created by Dallas-based The Richards Group and directed by Michael Spiccia, Arts & Sciences / Goodoil.

Client: The Auto Club Group
Brand: AAA
Spot Title: “Emma”
Break Date: February 2, 2013

Creative Agency: The Richards Group
Chief Creative Officer: Stan Richards
Group Creative Directors: David Morring and Tim Tone
Art Director: Andrew Harper
Copywriter: Deric Nance
Agency Producer: David Rucker

Production Company: Arts & Sciences / Goodoil
Director: Michael Spiccia
Executive Producer: Marc Marrie
Executive Producer: Mal Ward
Producer: Ben Scandrett-Smith
Producer: Pat Harris
Director of Photography: Peter Demming
Production Designer: Floyd Albee

Editorial Company: Lost Planet
Editor: Hank Corwin
Executive Producer: Gary Ward

VFX Producer: Juliet Tierney
Executive Producer: Elexis Stearn
VFX Supervisor/3D Lead/Previz: Mike Wynd
VFX Supervisor: Jake Montgomery
VFX Team: Gizmo Rivera, Michael Vaglienty, Jadan Duffin, Jason Heinze, Alex Harding, Carl Fong, Hayley O’Neil, John Kuntz, Matt Johnson, Gaelle Morand, Tim Hanson, Liam Griffin, Emma Taylor, Chris Bernier, Casey McIntyre, Dheeraj Hebbar, Minju T.S., Sathya Narayanan, Anupam Kumar, Gayatri Dhangar, Loknath Sahu, P.N. Arun Kumar, Rajinikanth R., S. Rajesh, S. Sundaramoorthy, Silambarasan R.P., Sivakumar R., Stalin Balan, Sugumar S., Vivekananthan R.
Colorist: Mark Gethin
Executive Producer: Ed Koenig

Music: Future Perfect Music
Executive Producer: Maxwell Gosling

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