Mom tries to get a tan while the daughters are involved in some sort of deep lake exploring adventure. Aaaah, Swedish summers.
VO: Think of a spread. Any spread
With the blue lake and yellow type, one can only think of Kalles Kaviar's classic yellow-and-blue graphic profile.
See related article Daft attempted ad ban of the week: Kalles Kaviar ads are "too Swedish"
Advertising agency: GOSS
Director: Jörgen Lööf