I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Sure enough after the release of the first episode of the Ad Brief Podcast we simply had to do it again. and after a bit of schedule bending, Noah & I sat down to yap about what makes an ad, an ad. Or rather how you do it. How do you write a brief? How do you start a start-up? How do you create an app? And what twisted sort of person wants to be creating ads, apps, startups and other things out of nothing?
[missing image]
We speak about the new Leap the 3D motion technology widget and what this may mean for the future when interacting with our computers, and what possible apps may this birth. Why can't we screenshot our TV yet? How do you come up with ideas? How do you pitch a company? How many questions can Dabitch ask in an hour? Who should we ask to join us next time? :)
