The ad trivia viral winners - and quiz answers.

Like its predecessor, the Ad Trivia Quiz (a.k.a the very difficult ad quiz) it turned out that the Ad Quiz the Viral, Buzz and Word of Mouth edition was harder than it looked. Beats me why, as I thought it was dead easy, and so did the following winners - h.surfa , Tarbos, MeMyselfAndI, aDude, and the first one to score a perfect ten opinion-leading. These clever adgrunts all win a signed personal copy of the book Connected Marketing by Justin Kirby and Paul Marsden. Read on to see what the right answers were and more.....
The right answers!
Question one: "Which car was promoted with an accidental viral showing a suicide bomber?"
Answer: watch the Volkswagen Polo suicide bomber viral again. Pay close attention to the tagline. Oh my god, it's a polo!

Question two: "What proportion of European Internet users have sent a link to friends/family in the last 3 months?"
Answer: 25% (source Forrester research 2005)

Question three: "Negative word of mouth has more than double the impact of positive word of mouth on sales, T or F?"
Answer: True!

Question four : "Where was the term Viral Marketing first cited and by whom?"
Answer: John Bownes (City Bank), PC User 1989 - DingDingDing! This is the trick question as the source for it is the book Connected Marketing that you can win (well, apart from the magazine PC User back in 1989). I bet you just hate me now dontcha?

Question five : "Which of the following decisions did Australian Blowfly beer leave up to their customers?"
Answer: All of the above! Thanks to Martin Oetting for this one.

Question six : "The "Big Ad" for Carlton Draught is often said to be a spoof of...which ad?" Answer: Pay attention! People said it in the forums here: (It's a Big Ad - or is it a Big Rip-off?) as well as in the comments to the post about the big ad here.... (Our QuickTime version of the big ad is here)

Question seven: "The computerkiller in the spot Bad day at the office for Loronix Information Systems was..?" Answer: Loronix's shipping manager, Vinny Licciardi. Vinny even emailed us once in regards to the Bad Day remake his email is quoted here. The other two fellas had nothing to do with the original computer bashing, they had alibis, I think. If not I'm sure they can get one.