Women’s Super League Football rebrands
There's a bunch of rebranding of women's football in the UK and they made a fancy
Yesterday The Wall Street Journal reported that both Google and AppNexus would work with Adblock Plus to sell those ads;
Google Inc. and ad tech specialist AppNexus will also have a hand in helping to sell ad space from the new platform, by offering it up to potential buyers through their own online ad exchanges.
All of the companies in the chain, including Eyeo, ComboTag, Google and AppNexus will take a cut of the revenue generated from the ads they help to sell and place on publishers’ sites through the program. The remainder will be passed to publishers, Eyeo said.
In a statement, Google said, “We review the validity and quality of inventory made available on our platform, but have no knowledge of ComboTag or Eyeo’s SSP arrangements.”
An AppNexus spokesperson confirmed that the company is helping to sell ad space from the Acceptable Ads Platform across its platform. Ad buying behemoth WPP has an ownership stake in both AppNexus and ComboTag.
"Unfortunately, the information reported in the original article around AppNexus' involvement in any such exchange is, in fact, incorrect, and a result of an unauthorized announcement from third parties," AppNexus told Ad Age in an emailed statement.
The third party is Combotag, the WPP-backed ad tech company. AppNexus has responded by suspending all relationships with ComboTag and Adblock Plus parent EyeoGmbH. Effectively AppNexus just blocked Adblock. Irony just died.
AppNexus full statement:
"We think ad-blocking usage is driven by a disconnect between what the ad industry thinks is an acceptable ad standard and what consumers find acceptable. The only way to solve this is by working together defining standards based on objective data."