AdCouncil / AdoptUSKids - Duffle Bag (2021) 1:30 (USA)

It's supposedly "difficult" to adopt a teen. Because not only are teenagers notoriously difficult, but kids who have grown up in the system may have some trust issues. But, if you are a parent at heart, you'll already know how to navigate these things. This ad gets right at the heart of what is needed in such a situation, love, care, observation, and mutual respect. Perfectly portrayed in a short amount of time, this ad deserves some sort of award for crafts, like cinematography. Well done. 

Ad agency: 

Barbarian, New York

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