FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
Adidas and 180 just did this delicious looking campaign for the Climacool Training range. The breif was quite simple: “show the product”.
180 tackled the distinctly uncool environment of the gym by dramatizing the product benefit which is that it keeps you cool through ventilation technology: Air Cooled Training
Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.
Client: adidas International
Nelly Kennedy Communications Director
Anke Breitinger Communications Manager
Robert Hughes Communications Manager
Advertising Agency: 180 Amsterdam (180\TBWA)
Executive Creative Directors: Andy Fackrell & Richard Bullock
Creative Director: Dean Maryon
Creative: Sam Coleman
Creative: Peter Albores
Account Manager: Lauren Andrews
Account Director: Sam Dempsey
Art Buying: Maud Klarenbeek
Art Buying: Maria Perez
Production: U-Turn Content Production
Producer: Enrico Toeschi
Production: Terrie Tanaka
Producer: Kim Johnson
Photographer: Carlos Serrao
Stylist: Nick Griffiths