Adidas Climacool - Air Cooled training - print, The Netherlands

Adidas and 180 just did this delicious looking campaign for the Climacool Training range. The breif was quite simple: “show the product”.

180 tackled the distinctly uncool environment of the gym by dramatizing the product benefit which is that it keeps you cool through ventilation technology: Air Cooled Training
Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.

Client: adidas International
Nelly Kennedy Communications Director
Anke Breitinger Communications Manager
Robert Hughes Communications Manager
Advertising Agency: 180 Amsterdam (180\TBWA)
Executive Creative Directors: Andy Fackrell & Richard Bullock
Creative Director: Dean Maryon
Creative: Sam Coleman
Creative: Peter Albores
Account Manager: Lauren Andrews
Account Director: Sam Dempsey
Art Buying: Maud Klarenbeek
Art Buying: Maria Perez

Production: U-Turn Content Production
Producer: Enrico Toeschi
Production: Terrie Tanaka
Producer: Kim Johnson
Photographer: Carlos Serrao
Stylist: Nick Griffiths