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Hu Jia is one of our favorite spots of the Adidas Beijing Olympics campaign because it was a rare opportunity to create a sport ad that has such a poetic story.
Diving is a very quiet sport. Very precise. The actual jump happens within a split second. The meditative moment before the jump seems to determine everything. Success and failure are closer together than in any other discipline. Meeting Hu Jia in person
Client: Adidas
Product: Adidas Olympics 2008
Title: "Hu Jia"
Length: 00:60
Agency: TBWA/China
Creative Directors: Yang Yeo
