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To promote the new adidas originals OZWEEGO for the Chinese market adidas and Hypebeast created this slick alt-reality campaign. The flagship commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the VFX for the film.
Directed by Crystal Choi, Creative Director at Hypebeast, the 30-second film theme is reworking the past to create a new future. We see the evolution from the 1998 classic OZWEEGO to the new, fresh, futuristic design. This is why a 3D printer replaces the chisel and hammer that Jackson Yee uses to craft the new shoe.
Fin Design + Effects was tasked with creating the futuristic flourishes to complement the theme of the film. Fin’s VFX Supervisor Justin Bromley was on the shoot with the director in Shanghai to advise on the technicality of the VFX in relation to the shots, after which the post production was handled by Fin’s Sydney studio.
Alastair Stephen, Head of Visual Effects at Fin Design + Effects
Client: adidas
Product: OZWEEGO
Agency: Hypebeast
Production Company: GTONE
Director & Creative Director: Crystal Choi
Post Production Company: Fin Design + Effects
VFX Supervisors: Justin Bromley & Robert Grbevski
Producer: Isabelle Howarth
Head of Visual Effects: Alastair Stephen
