As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
"Don't you ever get tired of pairing up those Badlanders?" some people say. "Don't you know that twin ideas can just happen?" protest the defensive ones.
Sure I know that, I say that, and sure sometimes I'd rather have an ice-lolly than make another Badland pair... But then again there are other times when I just roll my eyes and wonder who was the lazy-ass bastard to fall so deep into demo-love that you can hardly tell the copy apart from the original.
Like this time.
Original: Adidas ad from 180, Amsterdam in 1999 uses the soundtrack from the Fat Boy Slim album so hip at the time, panning shots of activity on slow motion and a super in the middle of each shot that flips around against the movement of the shot. Very cool look, though a tad difficult to explain. Super adgrunts just click the image to see this ad.
