Another countdown to 2010, lets look at how creative escalator advertising has become in the past ten years, shall we? From worst to best, here's the top ten (well, eleven actually), escalator ads in the past ten years. #1 The Nivea shaving ad [video] from DRAFTFCB switzerland uses the time spent on the escalator to make people read, and wait, for the point. Meanwhile the Revita beauty center ad from Brazil has people walking on the models back. Both of these are.... nice but no cigar, as the first one feels a bit too forced hoping people will read all that, and the second one just weird as I doubt anyone thinks "ah, how relaxing" when walking one someones back.
#3Juice Salon in India had a man change his hairdo with every step of the escalator, check out the video in the post. Nobody wanted to step on the poor lads face. From Rediffusion DY&R, India.
Stabilo giant highlighter, we've seen the giant pens before, but this one from Grey, Hong Kong makes it look like it's painting a yellow line on the steps that never end.
HP photosmart is the printer that keeps printing.. and printing... , at least that's message from Publicis Graffiti, Argentina making it looks like the steps are printed by the printer.
. How stringy is that cheese? So stringy it's all over the escalator. JWT, Beijing, China
Consol Energy - On Switch - America would have 50% less electricity if our coal miners didn't make this trip every day. states this rather serious ad from Blattner Brunner, Pittsburgh, USA which uses the sticker at the end to make you feel like you're going down a mine. Clever.
