outdoors
HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
Adobe - B.S. Detector - (2012) :90 (US)
1 min read
Tool Director Tom Routson takes a hammer to corporate convention in a hilarious package of spots for Adobe via Goodby, Silverstein & Partners.
Adobe - B.S. Detector - (2012) :90 (US)
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Spot Titles: BS Detector, Slap, Robot
Air Date: November 2012
Agency: Goodby, Silverstein & Partners
Executive Creative Director: Rich Silverstein
Creative Director: Keith Anderson
Copywriters: Anders Gustafsson (BS Detector), Steve Nathans (Slap, Robot)
Art Director: Shane Fleming
Agency Producer: Cindy Epps
Production Company: Tool
Director: Tom Routson
Executive Producer: Brian Latt, Oliver Fuselier
Editing Company: Arcade Edit (BS Detector, Slap)
Editor: Andrew Leggett, Pete D’Andrea
Editing Company: Barbary Post (Robot)
Editor: Bob Spector