Remember the ORKIN campaign? Last year Rethink Communications put flypaper type sticky plaques up around Vancouver and a few buggy days later the Orkin logo appeared, made up entirely of bugs caught in the sticky stuff. *shudder* Gross as I might think that is when seeing it for real I must admit it's one helluva away to make me remember the pest control guys, and at the same time clearly demonstrating the need for calling them. Good ad. Guess what, I found something similar, another ad making bugs deliver the message - see inside.
