Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
At this stage in the game, if you work in advertising you've probably pitched a VR idea by now. We're at an interesting time in the development of the technology - not quite there yet in terms of being widely available and adopted as consumer tech, and yet we make advances every year; advances in the quality and affordability - as you'd hope for. The greatest advance in my mind are things like the Samsung Galaxy Gear and the Google Cardboard. Pop in a modern smartphone and you're good to go - sure, it's relatively basic compared to the stuff Valve, Sony and Facebook are working on, but it's there, and its' relatively easy to get your hands on without dropping $5,000 or pairing with a high-end computer.