Gymbox's latest out-of-home campaign is advertising its aerial gym classes on the roofs of London buses, rather than on their sides. Update, TFL denies that this ad exists, see this article In a media first for the gym chain, the brand is promoting its aerial gym classes using the roofs of red buses. The ads are only visible from a high vantage point. Clever, yes. src="adland.tv/mazing-adhoax-global-and-transport-london-tfl-denies-gymbox-bus-top-ad-exists">TFL denies that this ad exists, see this article In a media first for the gym chain, the brand is promoting its aerial gym classes using the roofs of red buses. The ads are only visible from a high vantage point. Clever, yes.
when both The Guardian and Careerbuilder.com had the brilliant idea to do bus-stop adverts. Then I discovered that The Samaritans in New Zealand had done a Bus-top ad in 1996 for the Samaritans. In short, Bus-top ads aren't a new media at all, just new to this gym brand, who has brought the media to fitness branding. There is a limit to the puns that can be made in this media, "aerial classes" is definitely a new one.src="adland.tv/ont-jump-revisited/1049643827">The Samaritans in New Zealand had done a Bus-top ad in 1996 for the Samaritans. In short, Bus-top ads aren't a new media at all, just new to this gym brand, who has brought the media to fitness branding. There is a limit to the puns that can be made in this media, "aerial classes" is definitely a new one.
