Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
The ad has a VO reminiscing about how we had ideas about riding on the backs of dragons when we were young. It comes off as rather pedestrian, with the predictable piano and the story of children growing up. It's a nice looking car but the ad doesn't stand out. Client: Alfa Romeo
