I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
A man is working very hard on his train ride home and feels the stress overwhelming him. A newspaper headline reads "are you working yourself to death?" and suddenly the grim reaper appears. That's when the "there may be trouble ahead" song and dance number begins, as the man realizes he should change jobs.
"Are you alright? You look like death!"
Ad agency: Grey, London
Creative Directors: Slim Foster, Mike Everett, Mike Elliott, Paul Smith
Copywriter: Martin Loraine
Art Director: Steve Jones
Director: Graham Rose and Frank Budgen
Producers : Ron Holbrook, Mary Francis
Set Designer: Jim Clay, Rod McLean
Agency Producer: Amanda Lowit
Editor: Ian Weil, Simon Wilcox
Lighting Cameraman: Tony Pierce-Roberts, Peter Hannan
Music Composer : Irving Berlin
Arranged by : Simon Fraglin
Marketing Communications Manager: David Sims
