If you’re willing to overlook the fact that a copywriter sat down one day and wrote “We’re on a mission to a fun-tastic adventure” outside a children’s book, then this ad by Alpro milk has its charms. Unfortunately, those charms are rather dented by a narrator who insists on treating you, an adult human consumer, like a little kid. Belgium-based interactive agency Gents:
To create awareness about Alpro’s exciting world of plant-based products, each ingredient is personified by an adorable 3D brand mascot. This trailer-like introduction gives Alpro fans a peek into a world of plant-based wonders and creates an online prequel to the current TV campaign. The Hollywood-esque piece of animation reveals what takes place before the protagonist in the TV commercial wakes up, thereby affording a glimpse into the big Alpro universe where cute little do-gooders like Ally, Coco and Hazel are dedicated to creating the most naturally tasty ingredients.
Int. Marketing Manager Brand Equity — Séverine Distave Int. Senior Communication Manager — Karlien Mestdagh Int. Brand Manager Integrated Campaigns — Deborah Nilens Agency — Gents Creative Director — Tim Helsen Creatives — Tim Helsen, Sander Vanermen Account Director — Leen Van der Mijnsbrugge Account Manager — Albane Paret Account Coordinator — Magali Deckers 3D & compositing — Nozon Audio production — Audiotheque
