I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
No one in Turkey wants to buy a gay turtle. They only want straight turtles. Because they are all homophobes. And transphobes. But apparently they are huge fans of turtles. I have never seen so many people over the course of three days lining up to buy turtles. But you know, it's a hidden camera spot. They have their own logic.
On one level I appreciate the effort to try and equate the absurdity of hating someone based on their sexual orientation with hating a turtle based on its sexual orientation, but I do wonder how effective this ad will be in Turkey. It'll get a lot of awareness outside of Turkey no doubt. Perhaps that will have some benefit. I'm not so sure, though.