Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Two men are struggling with their laptop in a diner. A sassy waitress tells them she'd rather have "one of those" and nods over to a table where a man is decidedly not struggling with his Apple laptop.
Producer: Lilly Weingarten
Advertising Agency: BBDO / Los Angeles
Creative Director: Steve Hayden, Chris Wall, Susan Westre
Art Director: Bob Cockrell
Copywriter: Greg Ketchum
Agency Producer: Barbara Mullins
Editorial Company: Pytka