Apple iPod Switch - Hamilton Morris (2002) :30 (USA)

kind of a pain to carry around a whole lot of CDs so I try and stick all of them inside one case but that never works cuz then it puts too much pressure on the little door and always get cracked and split open get these heavy textbooks that are banging against them all day - a CD spills out make it scratched by all the crumbs in your bag...
I love my iPod a hundred CDs and something that's you know

Client: Apple
Ad agency: TBWA/Chiat/Day
Director: Errol Morris