Apple Switch - "De La Soul" (2002) :30 (USA)

De La Soul share why they switched to Mac.
"We've done a lot of our songs on the Mac."
"ooh yeah made sure it go ooh ooh ooh ooh"
"the Mac was the brain"
"piecing the 'oohs' together taking the chorus that we did. On the screen you'd hear the "ooh ooh ooh"
"it's a great brain!"
De La Soul

Client: Apple
Ad agency: TBWA/Chiat/Day
Director: Errol Morris