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Arla is the cheese that doesn't over promise. It's not about being able to climb a mountain. More like getting the vacuuming done because it's high on protein and low on fat. Fun art direction.
Ad: Ale Lauraéus
Copy: Antti Tähtinen
Graphic designer: Mark Nurmi, Antti Salminen
Client team director: Kimmo Tupala
Agency producer: Elina Fredén
Photographer: Lauri Eriksson, Kuvaamo Oy
Retouch: Jomppe Vaarakallio, Kuvaamo Oy
Client: Arla
Category manager: Harri Kähkönen
Senior Marketing Manager: Kati Janhunen