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Ascot Racecourse has launched its new campaign with a focus on the transformative feeling that attending one of their year-round events can have.
Launching across TV, print and online, “The Ascot You” shows various everyday characters going about their everyday life, only dressed and acting like they do when they visit Ascot Racecourse.
The work was directed by Daniel Liakh through Spindle production company.
The campaign is supported by a series of print and OOH that depict everyday people, including a yoga couple, a dog walker and a gentleman in an office canteen, dressed to the nines for Ascot, but still in their everyday scenario. The imagery was photographed by Carla Guler through A&R Creative.
The work is live across nationwide sites and the TV commercial airs this week across national broadcast.
Steve Howell, Executive Creative Director at Dark Horses
Agency Producer - Charlie Hurlock
CEO - Melissa Robertson
Business Director - Catrin Kite
Account Director - Kassra Kay
Account Director - Tia Sackett
Senior Account Manager - James Tadros
Film Director - Daniel Liakh
Stills Photographer - Carla Guler
Ascot Head of Marketing - Ros Robinson
Ascot Marketing Manager - Lucinda Farley
Production Company: Spindle
Producer: George Telfer
