AT&T Fiber - Family Celebrity / Sofia Vergara (2022) :30 (USA)

Sofia Vergara in “Family Celebrity,” in which Vergara excitedly walks into a family gathering only to be outshined by a family member (another Gigillionaire) who now has AT&T Fiber.

“At the core of the campaign is an invitation to: Live Like a GIGillionaire. Because once you have the power of hyper-gig speeds, everything gets better. You might even outdo a celebrity or two,” said Matt Miller, Chief Creative Officer, BBDO Los Angeles & Omnicom for AT&T. “Pulling off the launch work was no small feat. With on-going production challenges throughout this pandemic, incredibly tight timelines, and the schedules of some of the most amazing celebrity talent on earth, we’re still a bit shocked that we not only pulled it off but exceeded our expectations.”

See also AT&T's “A Lot in Common” here.

Director: Jess Coulter

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Head of Production: Devon

Producer: Tanya Stephens

DP: Gyula Pados

Production Designer: Jason Edmonds

Casting: Ryan Bernstein / RMG Casting

Principal Talent: Sofia Vergara

Matt Miller, CHIEF CREATIVE OFFICER 

David Cuccinello, EVP, EXECUTIVE CREATIVE DIRECTOR

David Povill, EVP, EXECUTIVE CREATIVE DIRECTOR

Rick Utzinger, EXECUTIVE CREATIVE DIRECTOR

Rob Anton CREATIVE DIRECTOR

Julie Collins EVP, GROUP EXECUTIVE PRODUCER

Becky Reagan, EXECUTIVE PRODUCER

Melissa Chester, MUSIC EXECUTIVE PRODUCER

Meg Foley, SENIOR INTEGRATED BUSINESS MANAGER

Julien Lemoine, MANAGING DIRECTOR

Dion Aralihalli EVP, SENIOR DIRECTOR

Rebecca Wojcicki, VP, ACCOUNT DIRECTOR

Nate Pouley, ACCOUNT SUPERVISOR

Bobby Walker, ACCOUNT EXECUTIVE

Harvey Lewis,COST CONSULTANT, EVP