Audi - Prom (Worth It) - Big Game Commercial (2013)

The young man is hesitant. Why go to the prom alone? His mother reassures him. As he heads toward the door, apprehensive and discouraged, his father tosses him the keys to an all-new 2013 Audi S6. And then it all changes...

Because you see, once you have the right car, you have all the confidence in the world. Even if it gets you a black eye in the end. Audi is bravery-steroids. And with all that gusto you can force-kiss any girl without her consent. How Alpha. She doesn't seem to mind though.

And because no super bowl spot can be without a hashtag these days, this one has #braverywins. But #nobodycares.

The spot features the upcoming single "Can't Win Em All" by Hanni El Khatib, from his highly anticipated second album, Head in the Dirt, out April 30, 2013. The album is produced by Dan Auerbach.

This is another edit, with a button that aired later. The button actually makes this ad better, in my opinion. For once! It's when the teenager has returned home, and he discovers his parents in their prom outfits, where his father also has a black eye. So the bravado from a great car affected him too. Why, it's practically a tradition now.

CLIENT NAME: Audi
BRAND: Audi
SPOT NAME: Audi 2013 Big Game Commercial- Prom
LAUNCH DATE: 2/4/13
AGENCY:  Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR:  Erich Pfeifer and Tyler Hampton
ART DIRECTOR: Matt Miller
COPYWRITER: Matt Keats
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Mandi Holdorf
BUSINESS LEADER: Colleen McGee
ACCOUNT SUPERVISOR: Shannon Brewer
PRODUCTION COMPANY: Smuggler 
DIRECTOR: The Guard Brothers
DIRECTOR OF PHOTOGRAPHY: Joost Van Gelder
MANAGING PARTNERS: Brian Carmody and Patrick Milling Smith 
EXECUTIVE PRODUCER: Allison Kunzman 
LINE PRODUCER: Pete Vitale
EDITING COMPANY: Cut & Run
EDITOR: Steve Gandolfi 
SOUND DESIGN: Stimmung
SOUND DESIGNERS: Gus Koven
MUSIC: Hanni El Khatib “Can’t Win Em All”
MIX: John Bolan @ Play Studios