As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Today Australia launches a new AUD$180-million international advertising campaign to promote itself as a tourist destination.
Apparently the use of "bloody hell" has sparked some controversy (is anyone surprised?) but has been defended by Tourism Australia (who also spent AUD$6.2mill testing the ads on focus groups worldwide).
Tourism Australia Managing Director, Scott Morrison described the slogan as a "uniquely Australian invitation" whilst Tourism Minister Bailey on The World Today programme referred to the expletive as "the great Australian adjective".
