In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
I don't need to say anything here as David already dissected the long edit of this ad, but I'll say this: it's even worse as a 30 edit because the kitten-beard moment whisked by too fast. It's not so much 'challenges traditional ideas of masculinity' as it is a fashion ad, just with newer fashions. Remember, we're all individuals! I'm not!Client: Unilever
