National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Just like your favorite stuffed animal, Bank of Ireland is with you wherever you go. Fun storytelling here, as we see all of the parental changes through the boy's eyes: a baby, moving, then getting siblings and a pet. All of these changes cost money and Bank of Ireland is there. By the way, the song is a cover by Genesis.
Creative Agency: TBWA\Dublin Executive Creative Director: John Kane Creative Director: John Kilkenny Chief Strategy Officer: Mark Nolan Senior Strategist: Aleesha Tully Director of Social Media & Content: Andrew Murray Social Media & Content Specialist: Dylan Newe Head of Broadcast: Onagh Carolan Managing Director: Fergal Behan Account Director: Eibhín Mc Loughlin Senior Account Manager: Rebecca Schatz Account Executive: Alex Lloyd Production Company: Independent Director: Gary Freedman Producer: Chris McBride Service Production Company: Sweet Media Service Company Producer: Emma O’Beirne Editor: Adam Spivey, The Playroom Grade: Jean Clement, MPC London Online post production: Screen Scene Online post production producer: Sinead Bagnall Sound: Mutiny Music: 'Follow Me, Follow You' written by Genesis, Performed by Maria Byrne