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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Most people have the hots for brand-named items. This guy has a different burning desire.
As a young teenager, all I ever wanted to do was to work with my favourite brands - Adidas, Technics, Budweiser, Sony - the names that were plastered over the things I craved to own.
Where some boys had posters of footballers or movie stars on their walls, I had images of trainers and turntables - to be surrounded by these names made me feel better about myself, transforming me from my humdrum middle class life in south London suburbia.
But in less than a month's time, I am going to burn every branded thing in my possession.
