Adland's own hot-shot director Michel Gondry has a new movie coming out called "Be Kind Rewind." In it two guys who work in a video store erase all the tapes and replace the movies with themselves acting out the film instead. Lets pretend it's 1998 and video tapes are still around and go with that idea for a moment. They replace the films on the tape with themselves acting out the movie. Hmm. Oddly familiar... If this idea seems like it's ten years old, well it might just be because Nickelodeon did a show 8 years ago with the same idea. Tee hee! Congrats Michel, you've been honorarily badlanded.
To carry the movies' premise even further, Michel wasn't happy with the studios trailer so he made his own. Hardy-har-har. Oh you so funny Michel.
And here I thought it sounded like a unique premise. Seems I was wrong.
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PermalinkI highly doubt Gondry ever saw this horribly executed skit or any other horribly executed skit from the forgettable blip that was the Amanda Show.
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PermalinkLikely true (I'd never heard of this series, myself. Looks migrane-inducing). But if I were to make a film, I'd make sure I'd throughly researched to make sure the idea hasn't been done already.
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PermalinkAll ideas have likely been done, the trick is to do them better. ;) I seriously doubt that Gondry ever watched Nickelodeon in his life. (and I do think his version of the trailer is funny).
Here's a kind review that makes me want to see the film*. In wacky 'Rewind,' community is rekindled
(emphasis mine)
Love the swede-fying of it all. I much prefer being famous for Bergman and flatpacked furniture than slutty blonds.
* well, that and I rally really like Jack Black because when paparazzi comes around him, he does this. LUV IT!
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