Adland's own hot-shot director Michel Gondry has a new movie coming out called "Be Kind Rewind." In it two guys who work in a video store erase all the tapes and replace the movies with themselves acting out the film instead. Lets pretend it's 1998 and video tapes are still around and go with that idea for a moment. They replace the films on the tape with themselves acting out the movie. Hmm. Oddly familiar... If this idea seems like it's ten years old, well it might just be because Nickelodeon did a show 8 years ago with the same idea. Tee hee! Congrats Michel, you've been honorarily badlanded.
