Belgian Agency Wins for Ray Ban Mobile App

Belgian Agency Wins for Ray Ban Mobile App

A cute little app made by Belgian agency Gents recently picked up the FWA Mobile of the Day Award. Harking back to the days of the mix tape, the Ray Ban Rewind App let's you scan a physical tape design to unlock a tape and start playing. The layout is very simple, featuring just a few clunky buttons designed to convey the analog mix tape experience. There are some really nice touches though; from the satisfying plastic thunk when you load a tape, to the sped up whirl of music when you fast forward or rewind - rather than simply jumping to the next song. Just like a real mix tape then.

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