Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
"YOU'RE A LOSER AND YOUR DREAMS AMOUNT TO NOTHING"
Link: https://nypress.com/17/39/bestof/mediapolitics.cfm
Dreams of heroism and achievement are so last century. Knowing this, the ad guys figure they'll curry a little favor by not bullshitting you. Whether hawking high-speed DSL, the new Lincoln Navigator or cholesterol-reducing Lipitor, the humor in these spots and others like them proceeds from the premise that you really aren't as great as you think you are. Not by a long shot, buddy. Keep an eye out for humiliation and failure. It's today's unique selling proposition.