FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
"Fuckers keep this up, and I'm going Amish" Clayton quipped when the Gillette Fusion Area 51 high-tech madness almost got them on the top of the worst super bowl ads of all time list. I guess BIC has realized they can not compete against the ever-more-blades arms race, and have opted for the simple and rather silly sell instead. Enter the men so smooth they can be used as curling stones.
Curling just got a whole lot more exciting with a new campaign for Bic from agency Buzzman, Paris, featuring an online spot directed with his usual unusualness by Keith Schofield (Caviar) and produced by Caviar Paris; and a coordinating game. Replace that puck with a well-shaven man, and get ready for the Human Curling Bic Flexperience. Join in the victory of this surprisingly smooth glide.
Location: Paris
Producer: Vanessa Barbel
Production Company: Caviar Paris
Executive Producers: Mourad Belkeddar, Emmanuel Reye
Producer: Eric Brown
Director: Keith Schofield
DP: Damien Acevedo
Production Designer: Benjamin Bamps