New Balance has named Spanish pop and flamenco singer Rosalía as its newest brand ambassador. The resulting campaign includes a
England footballer Declan Rice is partnering with Müller UK & Ireland to launch his very own limited-edition Müller Rice flavour:
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Biocoop is the first retailer of organic food in France. It has been founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked us to raise awareness about their uncompromising ethics and philosophy. Our campaign needed to stay true to their DNA.
The idea was to produce the first eco-friendly integrated campaign ever.
We had to rethink every single production detail from scratch and find green innovative ways to address every touchpoints.
Oh wow, I would have LOVED to work on this, what a great idea!
Global overview:
7,312 total tweets by 5,733 users
10,421,251 impressions on Twitter only
98 % positives mentions
+ 156 000 visits on Twitter profile
+ 2300 followers
1455 tweets including the word "genius"
Art Director: François Claux
Assistant Art Director: Alexandre Jegou
Digital Art Director: Rémy Gendre
Head of Social: Matthieu Bouilhot
Brand supervisor: Patrick Marguerie, Maéva Selami
Account supervisor: Emmanuel Ferry
Account manager: Joy Arfi
TV Producer & Art Buyer: Adélaide Samani
Print Producer: Julia Durey, Olivier Lepaire
Digital Producer: Domitille Doat, Jim Tran, Benjamin Bouzerau-Levy
Director: KILLDEATH
DOP: Zach Spiger
Photographer: David Ledoux
Typographer: Aleksi Cavaillez
Photo developer: Paul Feton
Media Strategist: Julien Leveque, Lauren Godet
Music: Capitaine Plouf
Production company: Continental Productions
