Bioré® Skinimalist Reminders Week 1 Music EN (Canada)

Knowing that people watch hours upon hours of YouTube videos before bed, Bioré® skincare also turned its reminders into contextual pre-rolls.

The pre-rolls are running between 8 p.m. and 2 a.m. until June 27, and reference the category of videos people are watching. 

Campaign Title: Wash Your Face Reminders, #skinimalism platform

Client: Kao Canada

Brand: Biore

Director of Marketing & Business Development, Kao Canada: Teri Barrigar

Associate Director of Marketing, Kao Canada: Lori Bianchi

Brand Manager, Biore: Monique Milewska

Agency: john st.

Chief Creative Officer: Cher Campbell

Creative Director: Cam Boyd

Associate Creative Director: Natalie Mathers

Copywriter: Maddie Rosenberg

Business Lead: Lindsay Day

Account Director: Jamie Faltl

Account Executive: Emily Sabetti

Media Agency: m/SIX

Associate Director of Planning: Nicole Saab