Blackture - Be celebrated (2018) :30 (USA)

During the football season, there was a lot of controversy surrounding the players' protests for racial equality during the national anthem. In response, Pras, the co-founder of Fugess, ran a Super Bowl ad to promote black culture and to introduce his new digital platform, Blacture. The platform would showcase content from artists and influencers that's often ignored by mainstream media. The idea is to promote black excellence, and to increase awareness of how much the black artistic community impacts American culture.

Pras is really passionate about giving black culture a voice, and he believes that now is the perfect time to amplify the underrepresented voices in black culture given the conversations taking place in the American political arena about Black Lives Matter.

The ad was a 30-second spot that appeared in the third quarter.

Client: Blacture
Ad agency: McKinney, Leijas
Director: Antoine Fuqua

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