FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
"For every woman. We mean every." reads the Blush lingerie billboard featuring a bearded man wearing silky secrets. This billboard was placed in the same frame as the hot lingerie billboard a few years back was, central in Berlin, during Pride week. The subline "proudly welcomes the Berline pride weeks" is under the sender. Personally I find this to be a huge turnoff, but then I'm apparently not the target market for this product. Who knew?
Client: Blush Lingerie, Claudia Kleinert
Agency: DDB Berlin
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Copywriter: Reinier Demeijer-Gorissen
Head of Design: Mahmoud Fathy
Junior Art Director: Halil Mete
Photographer: Kiko Dionisio
Client Service Director: Susanne Pluemecke