BMW Hellas - "You Know You're Not The First" (2009) printad (Greece)

So, "sex sells", right? Well, how do you sell used BMWs? How about by showing someone really sexy, and then saying "you know you're not the first"? Oh, good lord, someone should have stopped this right there and tossed that idea scamp in the bin. That's a terrible, sexist, awful idea. How could they make it worse? 

By showing a young lady who looks barely sixteen. Facepalm. 

Ad agency: BBDO, Athens

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