As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Boddingstons spoofed the Cornetto ads that were airing at the time, but ended with a Manchester twist: "That Gladys, she never buys 'er own!" Turns out these are not the canals in Venice, but Manchester!
Creative Director: John Hegarty
copywriter & co-concept creator: Tom Hudson
Copywriter: Tim Riley
Producer: Kate O’Mulloy
Director: Jeff Stark
Director of Photography: Nigel Willoughby
Principal talent: Anna Chancellor
Music: Enrico Caruso "O Sole Mio"
