Boddingtons - Runner & ice cream van / Pirelli spoof (1996) :40 (UK)

A very dedicated spoof of the Pirelli Carl Lewis advert, except this isn't Carl Lewis and that's not ice-cream. "Do you want a flake in that luv?"

Ad Agency: BBH, London

Creative Director: John Hegarty
copywriter & co-concept creator: Tom Hudson
Copywriter: Tim Riley

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