For Mother's Day in the UK - Sunday 6 March - The Body Shop produced this short film featuring lookalikes of our Royal Family. Similar to last year's film 'Mother's Day for HM The Queen (2015)', their latest 'candid camera' takes the action out of the castle and into the rose gardens. Once again it's warm, humorous and fast-paced, as the lookalikes give us a fictional and bumbling window into a Royal 'Mummy's Day', even if they do repeat the joke of Prince Harry caddishly showing us a glimpse of his Union Jack briefs.
Thea Hamrén, Associate Creative Director at Mr. President, the agency behind the film, told Adland:
Mother's Day is about making that extra bit of effort for your mum whether she's HRH the Queen or not, and The Body Shop is the place to find her the perfect gift. We're excited to continue to build on The Body Shop's mission to treat every mum like a queen on Mother's Day, with a big dose of British irreverence, and this year, a big bunch of British Roses.
Director/photographer and 'Queen of Look-a-Likes’, Alison Jackson, was once again behind making this look and feel almost too real.
The Body Shop International
Arnaud Jeanteur - General Manager
Vania Lacascade – Deputy General Manager
Aida Moudachirou - Brand Activation Director
Scott Corbett - International Creative Director
Creative Agency, Mr. President (hero film)
Director: Alison Jackson
Thea Hamrén - Creative Director at Mr. President
Tom Bird - Creative at Mr. President
Steph Mylam - Producer at Mr. President
Polly Dedman - Business Director at Mr. President
Tom Trevelyan - Account Director at Mr. President
Anna Jackson - Account Manager at Mr. President
Anna-Lucy Terry Connections Planner at Mr. President
Creative Agency, Mr. President (Corgi cuts)
Production company: MindsEye
Director: Charlie Phillips
Thea Hamrén - Creative Director at Mr. President
Tom Bird - Creative at Mr. President
Steph Mylam - Producer at Mr. President
Polly Dedman - Business Director at Mr. President
Tom Trevelyan - Account Director at Mr. President
Anna Jackson - Account Manager at Mr. President