Shower ballads. We've all been there, singing at the top of our lungs. And for many of us, the bath-time ballad takes on a particular flavour at this time of year - a festive carol - as illustrated in this eccentric ad for UK retailer The Body Shop. Listen carefully and you'll spot six languages: English, Cantonese, Portuguese, Japanese, German and French. The ad features a montage of difference body types, nationalities and ethnicities, all rocking out with abandon.
The Body Shop told Adland:
Christmas holidays are a time for feeling good, no matter where you are in the world or what you’re up to. Friends and family get-togethers, office parties and even your morning routine, should be filled with that festive feeling. The Body Shop want to make every BODY feel good this Christmas, with a shower sing-a-long of global proportions.
With a cheeky and irreverent tone, this ad also comes with a more serious message; for every gift set sold this year at The Body Shop, they’ll donate one day of safe water to a family in Ethiopia in partnership with WaterAid. It's also nice to see a diverse cast reflecting the Body Shop's customers around the world.
Thea Hamrén of agency Mr President:
Who knew Jingle Bells in Cantonese would be such a hit? We’re proud of continuing to develop the voice for The Body Shop worldwide.
I might be in the minority here, but life is miserable enough without Christmas ads trying to make us cry every year. Using dirty emotional tricks, guilt and the worst kind of psychological manipulation to pressure us into buying. It's affirming and enjoyable to see a fun ad that aims and succeeds in making its audience smile.
The Body Shop International
Arnaud Jeanteur - General Manager
Vania Lacascade – Deputy General Manager
Aida Moudachirou - Brand Activation Director
Scott Corbett - International Creative Director
Creative Agency, Mr. President
Creative Director: Thea Hamren
Creative: Tom Bird
Business Director: Polly Dedman
Account Director: Tom Trevelyan
Account Executive: Anna Jackson
Planner: Anna-Lucy Terry
Director: Luke Bellis
Producer: Charlie Phillips
Production Company: Mindseye
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Well they pretty much nailed exactly why one of those body shop things always end up in my christmas shopping. I hand them out to other moms on mother's days and to myself and family at christmas just for that pamper-me-so-I-smell-great bath time feeling. It's needed in the dark winter months. Cute.
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