In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Created for the UK market by Wieden+Kennedy Amsterdam, this Booking.com campaign centers on peoples passions as destination. Some are passionate about Haka, which is an advertising visual classic because it's fun to watch. Countdown to complaints about booking.com appropriating Māori culture by enticing people to go to New Zealand in two minus ten seconds.
Genevieve Hoey, W+K Amsterdam Creative Director
Creative Director : Genevieve Hoey, Sean Condon, Joe Burrin
