In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Boost Mobile and 180 L.A. get trippy for Lemon Cupcake Day in this carol.
It's not quite The Yeti Song from A Mighty Boosh but what is
CREDIT LIST
Campaign: Holiday
Length: Various
Spot: Carol Cards / Musical Vignettes
Agency: 180 Los Angeles
Client: Boost Mobile
Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Matthew Woodhams-‐Roberts & Dave Horton Copywriter: Ben Bliss
Art Director: Rob Mcqueen
Head of Broadcast Production: Natasha Wellesley Producer: Nili Zadok
Digital Producer: Chris Neff
Head of Account Management: Chad Bettor Account Director: Jerico Cabaysa
Account Manager: Kendra Schaaf Social Media Manager: Jenny Hastings Planner: Mitch Polatin
Business Affairs Manager: Nestor Gandia
Production
Production Co.: Logan & Sons Director: Eric Anderson
DP: Caleb Coppla
Executive Producer: Matthew Marquis Head of Production: Lindsay Bodanza Line Producer: Rick Brown
Production Designer: Matthew Holt Stylist: Rene Acuna
Casting Company: Shane Liem Casting Casting Director: Shane Liem
Shoot Location: Logan Studio