Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly
It's like an epic Zombie apocalypse movie trailer. Hey, have you noticed that zombies have taken over the role mimes used to have in Adland? All hail Romero, I wonder how perplexed he feels about zombies used to sell stuff. Speaking of selling, after you've been thoroughly entertained by the zombie-splatter in this ad you might wonder what it is selling. Cell-phone service. You see, when the zombie apocalypse happens, Boost Mobile is still going to be around. They're manning the antennas & HQ with robots I presume.
Or as they say:
Don't get trapped. Don't be locked in. Stay Living
Well OK then. Still, everyone who wishes this was areal teaser for a future TV series raise their cellphones. Yep yep.
"Boost is a brand that ultimately believes in freedom and non-conformity," says Micah Walker, Executive Creative Director at The Monkeys. "And with this campaign, we really wanted to engage the audience with a series of offers that played to that belief, and did so in an unexpected way."
"This idea of 'Stay Living' is obviously a point of view on the world, but rather than hold a mirror up to reflect reality we wanted to wrap it all up in a story that was entertaining and unconventional. Standing against a world of zombies just made sense," says Walker.
As part of a targeted blogger outreach strategy, the films feature popular bloggers including Kimmi Smiles, a zombie-loving 21 year-old who has almost 168,000 subscribers to her YouTube channel, and Louna Maroun, a vlogger with more than 50,000 followers.
Chief Creative officer: Justin Drape
Executive Creative Director: Micah Walker
Digital Creative Director: Jay Gelardi
Art Director: Oksana Valentelis
Copywriter: Henry Kember
Head of Broadcast Production: Thea Carone
Broadcast Producer: Jade Wannell
Executive Planning Director: Fabio Buresti
Channel Planner: Mat Rawnsley
Senior Engagement Planner: Rachel Maughan
Social Media Strategist: Matt Abet
Director of Client Services: Dan Beaumont
Content Director: Gini Sinclair
Content Manager: Anthony Campagna
Production Company: Revolver
Director – The Glue Society: Matt Devine
Executive Producer/Managing Director: Michael Ritchie
Producer: Adrian Shapiro
Editing: Dan Lee / Editors
VFX Supervisor: Nicholas Ponzoni, Fin Design
Composers & Sound Design: Nylon
Saffron & Jen Film: Nicky Routledge
Ben Film: Christopher Kelaart
Mary Film: Son Of Kick
PR Agency: Magnum PR
Print Credits:
Photographer: Ingvar Kenne
Photo production: The Pool Collective
Retouching: Outpost
Art Buyer: Meghan Petersen
Designer: John-Scott McClure
