The Booth Babe Backlash - EA apologizes for dumb idea "sin to win" promo.

The Booth Babe Backlash - EA apologizes for dumb idea "sin to win" promo.

Like Adfreak said on Friday EA takes booth babe lechery to a new level when they announced their competition, take a photo of your self “commiting an act of lust” with a booth babe at ComicCon and twitter it under the hashtag #lust and you'll win a hot date with said booth babe (presumably). The result - pissed off people taking over that tag discussing how dumb the idea is, and a new tag invented just for EA - #EAFail. people are tweeting directly to the game creators official twitter name @Danteteam what they think about this, fun for whomever runs that account, I'm sure. Congratulations to the copywriter with the poorly chosen-words skill.
Kotaku has the full apology

We understand there's a lot of debate right now around our "Sin to Win" promotion at Comic-Con and wanted to clarify a few things. We created this promotion as part of our marketing efforts around the circle of Lust (one of the nine sins/circles of Hell). Each month we will be focusing on a new Circle of Hell. This month is Lust. Costumed reps are a tradition at Comic-Con. In the spirit of both the Circle of Lust and Comic-Con, we are encouraging attendees to Tweet photos of themselves with any of the costumed reps at Comic-Con here, find us on Facebook or via e-mail. "Commit acts of lust" is simply a tongue-in-cheek way to say take pictures with costumed reps. Also, a "Night of Lust" means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes.

of EA's apology tweeted to me by @digitalartform with the nice blog Digitalartform. Thanks for that.

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