Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
I can't believe I'm about to say this but watching this film makes me wish there was a longer version of it. Because it is so heavily edited for time.
We're watching the Longboard Girls Crew travel remote roads from Bagnères-de-Bigorre to Biarritz which is about 170KM, all to tout the 4G capabilities. Along the way they stop to take selfies, Instagram and listen to Talisco's "The Keys" around a campfire. The film was directed by skateboard filmmaker Ty Evans and it feels like the second half tried to cram in too much just to get to the end of the map.
Client: Bouygues Telecom
Client Management: Florence Baranes-Cohen, Anne-Laure Dreano, Audrey Longuet, Céline Matter
Agency: BETC
Agency Management: Bertille Toledano, François Brogi, Mathieu Laugier, Quentin Derviso
Executive Creative Director Stéphane Xiberras
Creative Directors: David Soussan, Marie-Eve Schoettl
Assistant Art Director: Michael Madou, Marc Le Seach
Strategic Planning: Jean Allary
TV Producer: Fabrice Brovelli, Thibault Blacque-Belair
Production House: Phantasm
Sound Production: Green United Music
Song: "The Keys" by Talisco
Director: Ty Evans