Brave responds to NAA accusations of ad substituitions: You've misunderstood

Seems that as soon as the better browser Brave was released, a lot of people were confused on how it works. Since it can strip ads from any website, some thought it would replace the ads with their own. The NAA penned a letter about digital ad substitution to Brave, confusing matters even further.

Today, 17 member companies of the Newspaper Association of America sent a letter to Brave Software, Inc. notifying the company that its well-publicized plan to replace publishers' ads on the publishers' own websites and mobile applications with Brave's own advertising is blatantly illegal. The signatories of the letter represent more than 1,200 newspapers in the United States.

Brave doesn't "replace" your ads, they respond.

We do not tamper with any first-party publisher content, including native ads that do not use third-party tracking.

Brave actually is a solution, where users can pay to view the web and the Brave wallet will share this revenue to the publisher.