AdLand is back!

The breakout star in Uber One's “Diddy” Super Bowl ad is Sean's bodyguard - Roy

When I watched the Uber One teaser and the Uber One Superbowl commercial, I thought the breakout star was Sean's right-hand man. Who is that guy? You could create an entire spin-off campaign with just him! So I asked Uber, who is that guy?
Uber responded: "Diddy's right hand man is Roy. Roy acts as a bodyguard for Diddy and he really added so much humor to the spot. Here you can see him in our blooper reel."
Roy says "Cool for camera. Cool for camera, that should be a logo, cool for camera" - yes, I agree Roy. The way you said that was cool for camera. Quick, someone trademark the phrase now!

The breakout star in Uber One's “Diddy” Super Bowl ad is Sean's bodyguard - Roy
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 


The event, which is open to all Uber One members, will feature music by Paris Hilton with additional surprise performances, special cocktails, delicious bites from local Uber Eats restaurants, and more. Guests can see more info and register to attend here.



VFX – Pariah Creative

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.